Project Summary
Pawsome is a concept for a pet care mobile app. The target audience of this app are dog and cat owners ages 25-40. The mission of this app is provide essential care for pets with busy, new and traveling owners and strengthen my skills in designing for mobile applications.
The Objective
Rebrand an existing platform dedicated to simplifying pet owners' day- to-day efforts in caring for their pets by connecting them with local caregivers who can cater to the specific needs of their four legged friends.
The Problem
Pet owners face the difficulty of ensuring their pets receive enough playtime and exercise due to time constraints in their day
Traveling owners needing someone to care for their pets while they are away
Pets that need special care from professionals
New pet owners seeking additional assistance in training their pets
Background Research
During my research for the brand, I navigated through the app and identified user pain points and areas that can be improved.
Sketches
Low Fidelity
Deliverables
A five-tab navigation menu in the app highlights the sections most relevant to the user.
Navigation Menu
Previously users had to sign up right away to use the app, often causing frustration. The rebrand offers a more friendly approach, letting users browse before deciding to create an account.
Onboarding
Searching for a walker was made easier by shifting from swipe-through profiles to a simplified list view.
Booking a dog walk
Tracking your dog walk
